Gillette's shaving cream campaign focuses on delivering an unparalleled shaving experience that not only ensures a smooth shave but also leaves skin feeling irresistibly soft and nourished. The aim was to showcase the hair's softness with different lively objects, like animals, fishes, fruits and humans. The motive was to show, how shaving can give a luxurious indulgence in softness 
and satisfaction.

The campaign “Enhanced Hair Softness” is designed to showcase the distinctive quality of shaving cream that turns furry hairs, spikes and thorns into soft hairs. It even makes the rough textures of the skin soft and smooth before shave which results in seamless shaving. The Gillette Shaving Cream is not just a grooming item, but the facilitator of seamless and effortless shaving. The campaign aims to attract consumers and redefine their luxurious shaving experience. 

Brand            - Gillette
Product         - Shaving Cream
Category      - Image Promotion
Inclination    - Positivity 
Imagery       - Conceptual Illustration            
Visual Tone - Mild, Affirmative